News:

Independent production company Film38 has launched a brand new website - http://www.film38.com/ - to showcase its award-winning work, featuring state-of-the-art technology pioneered by digital agency Front of Mind.

Front of Mind has also developed the site’s bespoke Content Management System (CMS), a dedicated blog section, web-optimised content and search engine optimisation (SEO). The brand new site is also compatible with iPhone and iPod devices, making it accessible on number of digital platforms.

The website is packed with high quality, high performance video supported by technology developed by Front of Mind to dramatically reduce load times - allowing such assets to download and display instantly. The most notable of these are: the site’s Flash movie background, which is scaleable and can be viewed at full screen, and foreground video elements including the high-resolution ‘Film38 showreel’ and ‘Our Work’ section.

The latest, cutting-edge H.264 video formats - compatible with iPhone and iPod touch devices – have been used to enhance a version of the site specifically designed for access on next generation mobile devices. The site will automatically adjust to the platform it is being accessed on to ensure the best possible user experience. Built on a database-driven, AJAX framework the site includes a host of accessibility improving features to extend its reach. Accessible Flash elements and ‘Access Keys’ keyboard navigation have been incorporated to the build, while the site is fully optimized to work with screen reader technology.

“We have created a website that better reflects Film38’s exhilarating video production offline, to ensure maximum impact when showcasing its award-winning work on a number of platforms online,” said Front of Mind head of creative Kenneth Kawamoto.

“The site’s rich media capabilities will allow Film38 to present video content to its clients more clearly and with added clarity, while the use of a full screen Flash-animated video background will create a digital shop window which fully represents the skills and services offered by Film38.”

Liz Smith, founder of Film38, said: “The Front of Mind team has created a website that really captures the essence of our work in an innovative and authentic way that will undoubtedly improve our impact online. The site has a practical application with a customisable dedicated client area that allows us to offer our clients a personalised and relevant experience.”

Film38 produces films for leading advertising and digital agencies for brands such as Mazda, Heineken, Johnnie Walker and John Lewis, and has a reputation for being strong in the production of content for the web and other new media platforms such as digital signage.