Digital agency Front of Mind has been praised for its online version of the DMGT Annual Report 2008. Plaudits have come from both the global business-to-business and consumer media group’s investor relations team and its shareholders.

With a wealth of experience in similar projects – most recently the online interim report for the UK public transport company Go-Ahead – Front of Mind delivered a fully-accessible site which also serves as an eco-friendly alternative to the printed version.

Helped by a close working relationship with both DMGT and its corporate social responsibility consultant (CSR) Salter Baxter, the team designed the site to mirror the look and feel of the printed document.  Providing users with an intuitive web journey was also key, to ensure ease of access to the report’s must-read information.

New to the Annual Report 2008 site was the integration of exclusive web-only content. The inclusion of interactive financial diagrams and video interviews - with DMGT Chairman Lord Rothermere and the group’s CEO Martin Morgan - enhanced the site’s value to shareholders. Also new to the site was the introduction of page tools developed so visitors could easily create print baskets and make online notes.

“Front of Mind ensured that the process of creating a fully accessible online version of DMGT's Annual Report 2008 ran smoothly,” commented DMGT’s assistant company secretary, Fran Sallas, who lead the investor relations project.  “Shareholder feedback about the website has been excellent and I look forward to working with the team again.”

To guarantee that the site completely matched the printed version of the Annual Report, Front of Mind’s editorial team proofread it against the 160-page printed version. A 100% success rate was achieved when the site was sent to the report’s auditor Deloitte.