Case studies:

Objective:

Film38 (now Entertaining:tv) approached Front of Mind to create a new website to showcase the independent production company’s award-winning work across a number of digital platforms, including next generation mobile devices.

Solution:

The brief was completed to include the following:

• Creative design
• Website development (build)
• Flash-AJAX bridge
• Flash ‘Just-In-Time (JIT)’
• Full screen Flash video background
• Accessible Flash content
• iPhone/iPod alternative contents
• Bespoke content management system
• Search engine optimisation
• Web-optimised content
• Blog

Result:

Technology dubbed Flash ‘Just-In-Time’ – developed by Front of Mind to dramatically reduce Flash movie load times - is used to elevate the site’s high concept design, reflecting Film38’s impressive body of work.

Compatibility with iPhone and iPod touch devices was a Film 38 prerequisite. This was achieved with a framework that automatically detects and configures to the platform by which it is being accessed, combined with the latest, cutting-edge H.264 video formats.

Film38.com was named Site of the Day by creative software giant Adobe on December 12, 2008.