Case studies:

Objective:

Front of Mind was commissioned by AN Marketing Services, a division of leading UK publisher A&N Media, to create a new version of its intranet. A clearer design, improved usability and simplified navigation were requested to refocus the site and direct users to the must-have content in the ‘Knowledge Bank’ section.

Solution:

The brief was completed to include the following:

• User interface design (UID)
• Web application and website (build)
• ‘Live search’ driven layout enhancing usability and navigation
• Content management system
• Guerrilla usability testing using Silverback
• ‘Featured’ and ‘New’ article tagging facilities
• RSS feeds

Result:

Front of Mind used simple but intuitive design concepts to place greater visual emphasis on, and drive user traffic to, the site’s ‘Knowledge Bank’ section. Combined with state-of-the-art ‘live search’ technology - powered by web programming language AJAX – the site’s users are now given instant feedback as they enter search terms, enabling them to access the required content quickly and easily.